Sourcing with Care, Crafting with Purpose

Smokin' Brothers has partnered with Wester Ross fisheries as its exclusive salmon supplier, a renowned producer known for their ethos, quality, and sustainable practices. Since 1977, Wester Ross has been hand-rearing artisan salmon without hormones, GMOs or antibiotics. Their experienced farmers prioritise the health of each individual salmon, allowing them ample room to swim. By avoiding overcrowding and aggressive automation, Wester Ross ensures the well-being of their fish and produces superior quality salmon. Their commitment to sustainability extends to employing aquatic neighbours to keep the salmon content from parasatise such as sea lice. Smokin' Brothers is proud to offer customers this exceptional, responsibly sourced Scottish farmed salmon.

Smokin’ Brothers partners with MòR Atlantic Trout, a family-run farm on Scotland’s Atlantic coast. Since 1972, the Cannon family has specialised in raising the UK’s only saltwater-reared trout, a unique fish that combines the strength and size of salmon with the delicate flavour and lean texture of trout.

Grown in the powerful currents of the Atlantic, these trout develop firm flesh and a naturally clean, sweet taste, making them ideal for smoking and curing. With over 50 years of expertise and a deep respect for the environment, MòR champions responsible aquaculture and sustainable farming practices.

Through this partnership, Smokin’ Brothers is proud to offer customers exceptional, responsibly farmed Scottish trout, born of heritage, care, and a commitment to quality.

Our products are packed using truly sustainable material. We have invested a lot of resources to discover alternative materials that align with the ethos of Smokin' Brothers. All our boxes are made of FSC single-material cardboard and printed with water-based ink, making them fully recyclable just as they are! We have also prioritised the materials in direct contact with our smoked salmon. We have chosen fully compostable trays (FSC cardboards and FSC wooden trays) vacuum-sealed in recycled plastic pouches. We are dedicated to continuously exploring and discovering innovative solutions to raise the bar with each product release.

All nationwide shipments are packed using WoolCool – insulated bags made with lambswool – and reusable ice packs, placed in single-material cardboard boxes (endlessly recyclable). WoolCool is an extraordinary natural insulation material that is also fully compostable, ensuring your order remains at the optimal temperature throughout the entire shipping duration. For specific local deliveries, we utilise our own refrigerated van, following the same route as our wholesale clients in London, thereby optimising CO₂ emissions.